Create a results-driven media plan. Monday 1st December 2025 @ 6-9pm
Available spots
Service Description
Getting Your Story Out There is a practical workshop for local businesses looking to increase their profile through effective media coverage. Led by experienced media consultant Leo Devine, this session will explain how newsrooms work, what journalists look for in a story, and how businesses can position themselves to get noticed. Participants will learn how to identify the right audience for their stories, write compelling press releases, and understand what goes into crafting a newsworthy story. The workshop will draw on Leo's 38 years of experience in TV, radio, and digital media to give participants insider knowledge and practical tips they can apply immediately. This workshop is designed for local artists, creatives and freelancers who want to improve their media presence. It is suitable for anyone looking to get coverage in local news, whether they are new to PR or want to sharpen their existing skills. No prior media experience is required. Help participants understand how traditional and multimedia newsrooms operate: - Teach what journalists look for in a story - Explain how to identify and target the right audience for a story - Provide practical guidance on writing effective press releases - Build confidence in engaging with local media outlets Please bring a notebook and pen for notes and exercises. This is an interactive workshop where participants will be encouraged to share ideas and ask questions in a supportive environment. Please arrive 10 minutes early to allow for a prompt start. Suitable for all experience levels. Feedback from previous sessions: Leo explained the process so clearly, I now feel ready to pitch our stories to local media." "Excellent practical tips that I can use straight away to get our business noticed." Leo is a media consultant with 38 years of experience in TV, radio, and digital media. He has held senior editorial roles including Head of BBC South West, Head of Editorial Standards for BBC News, and Head of BBC North West and BBC West. As a former Managing Editor and journalist, Leo has a deep understanding of what makes newsrooms work. He now helps businesses and organisations improve their media strategies while continuing to work on managerial projects for the BBC.
Upcoming Sessions
Cancellation Policy
Cancellations, refunds and exchanges: If you cancel your course or class 14 clear days or more before the start date, you will receive a full refund. If you cancel your course or class less than 14 clear days before the start date, refunds will be given at the discretion of Craven Arts. No refunds or partial refunds will be given once the course has started. Craven Arts reserves the right to make alterations to the published details course as necessary and/or cancel the course. In the event that the course has to be cancelled or rescheduled, we will attempt to contact you with as much notice as possible and you will receive a full refund. Craven Arts cannot take responsibility for any of your travel and other costs and/or expenses associated with your attendance or planned attendance of the course (including in the event of changes or cancellation by the Craven Arts). You cannot resell or transfer your place at the course or class without the Craven Arts consent.
Contact Details
55 Otley Street, Skipton, UK
info@cravenarts.co.uk
Ended
5 British pounds